Like many of you, I’ve spent the last few days fairly speechless. If you’ve ever volunteered with Georgia Equality, you know that is saying something. I’m rarely at a loss for words. I was raised in a civically engaged home. I’ve eagerly followed elections since I was a child and we often said in our home that politics were our favorite sport. I’ve always had a passion for history and governance. But nothing in my short 35 years on this earth could prepare me for this week. 

The events on Wednesday were horrific and deeply painful for those that fight so hard for equality and justice. Important discussions about white supremacy, authoritarianism, and sedition are continuing. This country’s moment of reckoning is far from over. 

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Atlanta (1/6/20)– With several days until every last vote is counted and the election of Georgia’s US Senators is certified, one thing is certain– historic levels of turnout appear to be what made the difference, including an unprecedented level of engagement from Georgia’s LGBTQ community. 

Over the past 8 weeks Georgia Equality has deployed a Get Out The Vote campaign the likes of which the organization has never executed before. Twenty, (majority people of color and under 30 years old), election staffers and 450 volunteers completed over 110,000 volunteer hours. We called over 25,000 people and had over 6,600 phone conversations with voters. We sent hundreds of thousands of text messages and completed over 450,000 total voter contacts. The volunteer program was bolstered by a state-wide paid phone program in the final week of the election that reached 135,000 voters, a direct mail campaign that reached 600,000 households,  a targeted digital effort that resulted in 14 million total impressions, generated over 12K total website clicks and had over 3.3 million video completions, and pro-equality radio spots in Savannah.

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Friend,

I don’t believe in wasting your time, so I’ll get right to the update: 

• Since the General Election, Georgia Equality volunteers have made over 52,000 calls and sent more than 206,000 text messages, with phonebanks continuing six nights each week.
• We’ve launched our direct mail and digital advertising campaigns targeting 650,000 equality voters across Georgia through election day.

We are firing on all cylinders, but to fully deploy our plan we need your support RIGHT NOW to help us reach our $1.2 million goal today!

 

 

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