Georgia Equality’s Outreach Efforts Reach from One Stateline to the Other 

 

Georgia has been on the mind of so many across the nation. The 2021 Senate and Georgia Public Service Commission runoffs were historic.  For months, Georgia Equality staff have been strategically planning outreach efforts and setting goals to reach all pro-equality voters in hopes that every state resident would be able to exercise their right on election day. We believe that the recent election results are a great step towards equality for those who identify as LGBTQ on the state level. Our efforts were made possible by supporters of Georgia equality, partners of the Equality Foundation, and volunteers from across the United States. But it was the voice of Georgia voters, state residents in rural spaces, showing up to the polls, that made all the difference. 


Georgia Equality’s voter education initiatives have played a significant role in organizing and mobilizing LGBTQ residents and allies around the state. In recent years, Georgia Equality staff and board members have made strides towards ensuring that our outreach efforts are more intentional in suburban and rural communities across the state. We are working to connect both staff and board members from Augusta, Savannah, Athens, Macon, and Columbus to statewide influencers and dedicated leaders. 

During the runoff elections, through our partnerships with local grassroots organizations, and other statewide nonprofits, we were able to help voters find transportation to the polls via buses and ride shares. Staff members attended virtual election board meetings demanding that polling locations in rural counties stay open, they poll watched, and they acted as line warmers at polling locations in Americus, GA. 

This election season allowed for new connections to be made across the state. This experience is a continuation of Georgia Equality’s agenda and mission. We as an organization are actively advocating and working towards advancing fairness, safety, and opportunity for Georgia’s lesbian, gay, bisexual, transgender, and allied Georgians. Through our work and our statewide partnerships, we plan to continue our fight for equality going into this year’s General Assembly  session and beyond. 

 

DeMarcus Beckham, Southern Field Organizer

He, Him, His

Georgia Equality | Equality Foundation of Georgia

 

 


Historic outreach efforts led by Georgia Equality to LGBTQ and Pro-Equality Voters in Georgia Make the Difference

Atlanta (1/6/20)– With several days until every last vote is counted and the election of Georgia’s US Senators is certified, one thing is certain– historic levels of turnout appear to be what made the difference, including an unprecedented level of engagement from Georgia’s LGBTQ community. 

Over the past 8 weeks Georgia Equality has deployed a Get Out The Vote campaign the likes of which the organization has never executed before. Twenty, (majority people of color and under 30 years old), election staffers and 450 volunteers completed over 110,000 volunteer hours. We called over 25,000 people and had over 6,600 phone conversations with voters. We sent hundreds of thousands of text messages and completed over 450,000 total voter contacts. The volunteer program was bolstered by a state-wide paid phone program in the final week of the election that reached 135,000 voters, a direct mail campaign that reached 600,000 households,  a targeted digital effort that resulted in 14 million total impressions, generated over 12K total website clicks and had over 3.3 million video completions, and pro-equality radio spots in Savannah.

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change is happening

Friend,

I’ll be honest, I’m looking forward to waking up tomorrow in a new year. 2020 has been like no other, and while it’s easy to name all the bad this year brought, I’d like to use my last email of the year focusing on what we’ve been able to accomplish together. In spite of all of it, we have so much to be proud of, and I hope you’ll chip in right now to make sure this work continues next year.

In January, we helped make Brookhaven the seventh municipality in Georgia to pass a non-discrimination ordinance specifically prohibiting discrimination against LGBTQ people in housing, employment, and public spaces.

We spent February ensuring that no anti-LGBTQ legislation passed in Georgia, for the seventh year in a row.

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Update on Our Plan to Mobilize 650,000 Equality Voters in Georgia

I don’t believe in wasting your time, so I’ll get right to the update: 

  • Since the General Election, Georgia Equality volunteers have made over 52,000 calls and sent more than 206,000 text messages, with phonebanks continuing six nights each week.
  • We’ve launched our direct mail and digital advertising campaigns targeting 650,000 equality voters across Georgia through election day.

We are firing on all cylindersbut to fully deploy our plan we need your support RIGHT NOW to help us reach our $1.2 million goal today!

 

 

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Volunteer with Georgia Equality

 

Since the General Election, the rest of the country has turned their attention to Turkeys and Holiday lights, and maybe checking in on the political theater in Georgia every day or so. And while watching Rudy Giulliani’s antics during a 7-Hour Elections Hearing at the State Capitol yesterday was… interesting, it doesn’t reflect the reality of what’s really been going on here. Because what’s really going on is that Georgian volunteers are digging deep and showing up – AGAIN. We put it all on the line on November 3rd, and the hectic days afterward. Working at the polls, observing a fair count, calling voters that had a problem with the ballot – all of that and more helped us make history.

But now we need to do it again. Since the General Election, Georgia Equality volunteers have made 11,548 calls, sent 157,332 texts, and helped 5,651 voters. While everyone is asking “How Did Georgia Turn BLUE?!” here at home we know the answer. We made history with good old-fashioned, person-to-person organizing. We talked to our friends, family, and neighbors. We partnered with PFLAG chapters and LGBT-friendly churches. We worked in OUR communities to create the change we are looking for.

If you want to be a part of the change, I encourage you to join us for one of our volunteer actions. It’s easy, fun, and helps you connect to a passionate and talented community of LGBT activists. Sign up at www.georgiaequality.org/volunteer to receive weekly opportunities. Together, we can make a difference. Come join the fight.

 

Shannon Clawson

State Outreach Manager

Georgia Equality Equality Foundation of Georgia