Georgia is one of only three states that has no laws barring employers from discriminating based on race or religion, and we’re one of only five states that do not prohibit this discrimination in public places like restaurants, shopping malls, doctor’s offices, and hotels. Because federal law does not prohibit discrimination against LGBT Americans, LGBT Georgians are at higher risk of being wrongfully fired, evicted, and/or denied service. Only 11 municipalities in Georgia have passed a LGBTQ-inclusive nondiscrimination ordinance protecting individuals from this type of unfair treatment. That’s why small businesses are joining our coalition to help pass an LGBT-inclusive civil rights law.
There are lists of LGBTQ-friendly companies, large and small, that are voicing their support for the LGBTQ community. This support has proven to be a more profitable approach for, as 64% of Americans are more likely to buy from LGBT-inclusive companies than not. These businesses are making an impact, but taking action is the true measure of a company’s commitment. This visible support is essential to moving us forward, but profiting off the work of the LGBTQ community without taking action towards their equality is wrong.
Small businesses are the backbone of our communities. Due to Covid 19, now more than ever, we must support our communities in whatever way we can. But when shopping locally, people are looking for businesses that support the people living within them. According to a new survey from Ogilvy, Nearly half of Americans and 64% of those who identify as LGBT allies say they are more likely to spend money with brands that are LGBT inclusive. We can never forget that our LGBTQ community includes women, people of color, folx with disabilities, immigrants, veterans, and so many others who need us to stand in solidarity for a stronger, more inclusive economy. So it is important, at this time, to understand that outwardly supporting LGBTQ is good for business.
Outreach and support for the LGBTQ community is one important element, but the other element to address is hiring practices. We must ensure that businesses are addressing hiring bias and helping to eliminate workplace prejudice and employee discrimination. Hiring a person who is a part of the LGBTQ community should not be just another box. Representation matters, and hiring LGBTQ individuals into leadership, who are well qualified, reflects your commitment to supporting the LGBTQ community. Businesses that rally behind their LGBTQ employees create a safe workplace for employees, and encourage their employees to be visible and offer a better working environment than those who do not. This can be a simple transition. For many years, small businesses have been working to improve their brands and their internal practices on LGBTQ issues, by establishing inclusive policies, training staff on diversity and inclusion, investing in culture, benefits, and marketing to welcome LGBTQ customers and employees.
LGBTQ inclusion is good for the economy and the community, and making this connection is a step towards making a case for non-discrimination protections and passing nondiscrimination laws. That is why small businesses are joining our coalition to pass an LGBT-inclusive civil rights law. If you are a small business owner or if you know a business owner and want an LGBT-inclusive civil rights law because you know discrimination hurts our communities and our economy. If you agree, sign up for the small business pledge.
https://georgiaunites.org/small-business/
DeMarcus Beckham
Southern Field Organizer, He, Him, His
Georgia Equality | Equality Foundation of Georgia